Copywriting & Advertising Books

Words that sell — classic and modern advertising books praised by working practitioners.

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Recommended reading order

1. FoundationalContagiousby 5.0

“interesting and entertaining book discussing how some produc…”

3 reviewsr/marketing
7. IntermediateSeth Godinby 5.0

“Seth Godin books are a great start.”

3 reviewsr/marketing
13. IntermediateMarketingby 5.0

“still have, and refer to my big old honking'.”

1 reviewr/marketing
14. IntermediatePositioningby 5.0

“must-read for marketers.”

1 reviewr/marketing
15. AdvancedInfluenceby 5.0

“Cialdini's Influence for the consumer behavior aspect of mar…”

4 reviewsr/marketing
16. AdvancedPurple Cowby 5.0

“quick read and is such a perfect concept.”

3 reviewsr/marketing