“good to importance of storytelling”
Psychology & Persuasion Books
Understand why people say yes — community-recommended books on persuasion, bias, and human behavior for marketers.
Recommended reading order
“interesting and entertaining book discussing how some produc…”
“must-read for marketers.”
“for beginning beginners”
“great to start thinking about the pillar of marketing”
“to start doing it properly with measurement”
“is worth a read.”
“Seth Godin books are a great start.”
“one of the best books that I have came across”
“Robert Cialdini - 6 principles of persuasion (or something l…”
“I am a avid reader and if I have to suggest 5 marketing book…”
“easier read than 1 with more updated case studies”
“I recommend reading”
“I recommend reading”
“Cialdini's Influence for the consumer behavior aspect of mar…”
“quick read and is such a perfect concept.”
“help you with creativity and impact.”
“pain in the ass to get through.”