Psychology & Persuasion Books

Understand why people say yes — community-recommended books on persuasion, bias, and human behavior for marketers.

Compare top books in this topic →

Recommended reading order

2. FoundationalContagiousby 5.0

“interesting and entertaining book discussing how some produc…”

3 reviewsr/marketing
8. IntermediateSeth Godinby 5.0

“Seth Godin books are a great start.”

3 reviewsr/marketing
15. AdvancedInfluenceby 5.0

“Cialdini's Influence for the consumer behavior aspect of mar…”

4 reviewsr/marketing
16. AdvancedPurple Cowby 5.0

“quick read and is such a perfect concept.”

3 reviewsr/marketing