“interesting and entertaining book discussing how some produc…”
Marketing Strategy Books
Foundational strategy thinking, from timeless laws of marketing to evidence-based brand growth.
Recommended reading order
“Both of the Kotler books are my bibles.”
“must-read for marketers.”
“for beginning beginners”
“great to start thinking about the pillar of marketing”
“is a good intro to everything digital marketing”
“to start doing it properly with measurement”
“is worth a read.”
“Seth Godin books are a great start.”
“For creative advertising, I like.”
“can make you millions in direct response marketing”
“1 page marketing plan by Allen Dib”
“easier read than 1 with more updated case studies”
“practical and respected in the industry”
“practical and respected in the industry”
“easier read than 1 with more updated case studies”
“still have, and refer to my big old honking'.”
“must-read for marketers.”
“easier read than 1 with more updated case studies”
“Cialdini's Influence for the consumer behavior aspect of mar…”
“quick read and is such a perfect concept.”
“give you a solid foundation in marketing”
“Very hard but I'm enjoying it a lot.”